Tourism chief answers invitation through handwritten letter
Answering through an apparent handwritten communication reply—a rare scene from a cabinet official—newly-appointed DoT Secretary Ramon “Mon” Jimenez, Jr. has agreed to Dean Miguela Mena’s lunch meeting invitation at the Institute set at the first week of October to discuss a potential bilateral partnership.
“It would be good to see AIT play an even more central role in the rise of tourism in the Philippines”, wrote Jimenez in his letter.
While the exact date is yet to be finalized, Mena said that the agenda of the meeting would be the potential services that AIT may offer to the tourism department and the support of DoT to the Institute in terms of infrastructure and programs.
She added that the meeting would not be an “agenda of demand” but rather how the Institute and the tourism department could collaborate.
AIT and the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) had already forged a partnership agreement early in April.
Meanwhile, commenting on Jimenez’s communication style Mena said, “This is the first time I received a personalized reply from a [cabinet] secretary. I think it shows the kind of personality he is and how he puts importance to communication.”
Soon to be in his second month as tourism czar, the former advertising mogul has started mobilizing the planning and marketing offices of his department to finalize the National Tourism Development Plan 2011-2016 and the much-anticipated tourism slogan before the year ends.
A DoT insider said that Jimenez engaged in intimate consultation dialogues with each office within the tourism building during his first weeks. He also initiated talks with members of the Tourism Congress, a body of private industry players organized by Republic Act 9593 which had a long battle for recognition with the former department secretary.
Jimenez, who was President Aquino’s campaign man during the national elections, succeeded former Makati Business Club President Alberto Lim, who resigned citing “personal reasons” in August.